Growth of social networking creates shift to off-site content distribution
Social networking is on the rise and companies are altering their online marketing tactics in recognition of this.
Individuals, especially young people, spend less time nowadays looking at the websites of large companies and more time checking out what their friends and peers are doing on sites like YouTube, Facebook or Twitter. As a result of this, off-site content distribution is growing at speed and big brands are pushing content to as many off-site sources and platforms as possible.
Brands need to reconsider how they reach their customers online and make sure that they take advantage of the many tools now available, such as affliliate marketing programmes, RSS feeds and the range of other applications and widgets now coming out on the market. Many brands are already doing this and those not already doing so will need to bring these tactics on board to keep up with their competitors and make sure they are reaching their target market.
There is a new social networking site called linkedFA, which aims to help companies with this. Founded by Jason Bishara, a former financial executive, it specifically targets investors and financial advisers and focuses on off-site content distribution rather than traditional advertising.
Bishara says: "I felt that there was a void in regards to complete and correct information in the financial world. I developed linkedFA to allow advisors and their clients to leverage technology, to maximize business opportunities in a secure environment."
Written by on March 12th, 2010 with no comments.
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